In 2001, Lisa Guarini developed an innovative product to keep women’s bras in their original shape while they dried. With the launch of the product, Bra Smart, and Bra Smart Travel, Lisa’s entrepreneurial spirit was born.

Realizing that she wanted to create revolutionary products that would meet the needs of today’s women, Lisa named her company Smart Broad Inc. and set out to develop a line of products.   As a former bra (lingerie) specialist and top sales person for both Victoria's Secret and Cacique (also a Limited Brand Company), Lisa is an expert in her field.

Smart Broad Inc believes that women of today want innovative, quality products that truly benefit them. Lisa’s new company, Smart Broad Inc., is poised to provide just that with uniquely designed products that offer smart solutions for everyday life in a resourceful but spirited fashion.

"A Smart Broad is a fun, savvy, sexy woman.", says Lisa Guarini, "She embraces a passion for life and wants to share it with those around her in her own elegant but saucy style."

Today,  The Smart Broad Company continues to grow its product line of smart solutions for every day life.